The true power of the media right now

As a PR strategist and trainer, I often see the media getting negative comments around all the 'doom and gloom' news they share. The scaremongering, the misleading headlines. Just in the last few days I have witnessed immense good news stories and seen the true power...

Behind the scenes of a global bestselling book launch

So, what does it take to hit the number one bestselling book spot on Amazon? Here I'm sharing my experience and taking you behind the scenes of a global bestselling book launch. I'll walk you through the process, how to encourage sales and ways to leverage the launch...

How to be featured as an expert on TV

You’ve no doubt watched the news and seen the ‘experts’ they bring on to interview them. They could be asked simply their opinion on a story, or about their direct involvement, or just sharing their own news. Whatever the reason, there is no doubt that a TV interview...

Media pitching 101

Have you ever seen an 'expert' make a comment on a news story and wonder how on earth they were invited to do that? Is it because they're the best in their field? Of course not. It's because they put themselves out there and usually all it takes is one email or phone...

Should I be paid to be in the media?

I'm all for setting boundaries and not working for free but when it comes to being mentioned in the media, PR is not something you should expect to receive payment for.  Emma Cossey (off of The Freelance Lifestyle) invited me into the #NOFREEWORK Facebook group to ask...

Top 10 publicity hacks to get your business in the media

There's nothing I love more than sharing a little nugget of knowledge around publicity. To help you gain exposure in the media for your business, here are my favourite 10 tips... 1. Get in the media your ideal client consumes The big names are great to...