Word on the street is you have to invest money into getting your brand noticed. For years, even with the advances in social media advertising, I believe strongly this is not the case. One of my favourite websites, Day Out With The Kids, proved this with an astronomical organic reach… and not a single paid ad in sight.
Dday Out With The Kids is a hub for short breaks and day out with the family. Every time I’m in a new area or fancy doing something new near home it is my go-to resource.
However, they went somewhat into the viral stratosphere when they posted this…
Likes, comments and shares went through the roof and the post totaled 2.8 million views (and counting!) without any paid boosts or adverts. I repeat…
Day Out With The Kids got 2.8 million views on their Facebook post by creating a piece of content they knew their audience could have fun with it and want to share it.
The trick to getting an organic reach on your posts is creating a piece of content that not only entices someone to like it but they enjoyed their experience with it so much they will then share it too.
DOWTK spotted an opportunity and they knew just how to make their audience smile.
I am too!
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