Want to burst the PR bubble, boost your credibility and get mentioned in the media before another year ends?

06 November 2018


Breakthrough one-day online workshop with two UK leading PR experts working on your business with you to help you attract media exposure and new clients.

Are you a business owner or marketer looking to raise your profile and get media coverage for your company?

Wouldn’t it be great to finally raise your rates while working fewer hours because you’ve positioned yourself as the go-to leader in your niche?

Do you want to attract new clients who truly value your services and never question the price of your products or services?

Well, we do too!

We have a simple strategy that will get media coverage for your business, position you as an authority and transform your business forever.

Media Coverage Workshop

A one-day  online group PR workshop  with the UK’s top PR experts

Kerri L Watt & Kate  Cousens


If you are a business owner or leader looking to position yourself as the go-to leader in your industry to grow your company then the Media Coverage Workshop is for you.

This Media Coverage Workshop is a one-day strawberry jam-packed with PR strategy and advice on how to get mentioned in the media to boost your credibility and build your brand.

The event is led with PR strategy tutorials, combined with hands-on exercises. You won’t just sit and listen… we’ll actually help you piece everything together and implement our ideas. You will also have the opportunity for feedback from the group.

The Media Coverage Workshop is facilitated by UK leading Media Strategists and PR experts, Kerri L Watt and Kate Cousens, who will share proven publicity strategies with you that they have used with big name brands and small businesses.

This is a life-changing opportunity to join the expert pair as they collaborate on their debut event.

Don’t take our word for it. Hear from our happy clients…

Kate has been an inspiration in her ideas of how we get these products to market and achieve a wide and diverse media coverage. She not only demonstrates a passion for her role, but also the ability to take on new projects that are both difficult and critical to the company’s growth. The work Kate has done is already reaping financial benefits. Dianna Musker

Eddie Stobart Limited

Kerri is a talented, multi-skilled and enthusiastic marketing professional – she has both creative and practical expertise, and a keen eye for detail. While we worked together Kerri was responsible for pulling together major events and always did so with a can-do attitude and a very capable, competent approach. Jane Appleton

Chief of Staff, Communications, NHS

Kerri recently ran a masterclass for my membership group and was a wonderful speaker. She took the time to answer questions in detail and made the concepts super simple and easy to follow. I’d highly recommend Kerri and her expertise. Jessica Lorimer

Business Mentor & Sales Coach

Join us at the Media Coverage Workshop


Tuesday 06 November
9.30am – 2.30pm BST


Get media coverage, boost credibility and build your brand.
All sessions recorded if you can’t make it live.

Get media coverage, boost credibility and build your brand

(even if you’re a PR newbie) at the Media Coverage Workshop


Here’s how the day looks…


Session 1: Bursting the PR bubble

Discover where your business is right now and how PR can help achieve your future goals and ideas to get you in front of your ideal client in the most effective way possible.

Exercise: Goal setting for the day, the next 30 and 90 days.


Session 2: Getting your business media-ready

Practical and mindset tips for getting you and your business ready for media eyes.

Exercise: Your media-ready business checklist.


Session 3: Finding your audience

Diving into who your ideal client is and what media they are reading, watching and listening to so we can figure out what media outlets you should be featuring in.

Exercise: Creating your media hit list.


Session 4: Foundations for your communications

Fine-tuning your business’s key messages and the right channels to share them. Your simple communications plan to put your business on the map and fill your funnel with hot leads. How to deal with negative publicity or when things go wrong.

Exercise: Designing your easy-to-implement 6-12 month communications plan.


Session 5: Pitching to the media

Discovering the right journalist for your story or idea. Finding journalist contact details. How to write an email pitch the media cannot refuse.

Exercise: Write and send in a pitch while we’re live!


Session 6: Putting it all together

Defining your vision and implementing your new strategy ideas.

Questions from the day and final words.

Spend a day working on your business with the UK’s top PR experts

This is NOT a sit-and-listen event. This is a live and interactive workshop jam-packed with lessons and activities. With a small group you will have plenty of time to focus on YOUR business and answer all your queries.

We’ll teach you the latest easy-but-awesome PR strategies and help you implement them, all while we’re live. 

It’s easy to sit and listen but the magic happens when you take action and THAT is what we’re going to do with you.

During the Media Coverage Workshop you will;

  • Have access to two of the UK’s leading PR experts
  • Find out how to get right in front of your ideal client using free media coverage
  • Discover how to get you and your business noticed by influential journalists and media outlets
  • Create an easy-to-implement 6-12 month communications plan for your business
  • Have everything you need to start doing your own PR

You will receive step-by-step guidance throughout the day from both hosts and have masses to show for your day to take your business to the next level.

Join us at the Media Coverage Workshop

Tuesday 06 November
9.30am – 2.30pm BST


Only 10 places now available!

All sessions recorded if you can’t make it live.



You will also have access to a Facebook group for the day and 7 days post event to keep the momentum going with Kerri, Kate and like-minded workshop attendees!


You will see results after the Media Coverage Workshop or your money back

This is our promise to you. Should you implement the advice given during the workshop and participate in the activities but not see results (get any media coverage) we will offer a refund.

Who should attend the Media Coverage Workshop…



  • Entrepreneurs
  • Coaches and consultants
  • Authors
  • Small business owners
  • Marketing managers looking to up-skill
  • Those who wish to position themselves as the go-to leader in their industry, boost their credibility and build their brand

3 reasons you’ve never attended a Workshop like this before



  1. Leave with actionable ideas. Forget sitting at the back of a conference with a notepad. We’re actually going to work with you to help put your business on the map.
  2. Learn from two experts. You get access to two PR mentors to work on your business that would usually cost thousands in 1:1 consultancy rates. 
  3. A community. There is a Facebook group open for the day itself and 7 days afterwards to keep momentum going and help you take inspired action.

Introducing your hosts…

Kerri L Watt

Hi, I’m Kerri L Watt, a Media Strategist and Author of ‘More Clients’.

I help business owners and leaders become known as industry experts by making them bestselling authors, media go-to experts and leverage exposure with social media campaigns. I ditched the stuffy corporate world to create a business that I could bring my creative and playful flair to the table. I adore hosting in-person workshops with companies so am thrilled to launch this online workshop for those looking to up-skill in PR around the world.

As seen in…

Kate Cousens

Hi I’m Kate Cousens, aka The Comms Coach, a Communications Specialist and Author of ‘Ladder Climbing in High Heels’.

I spent 18 years leading Corporate Communications and Public Relations for household names including McDonald’s, The Environment Agency and Eddie Stobart. I love nothing more than showing women wanting to climb the corporate ladder how to shine their light and become better known for what they bring to the world.

It’s time to for you to shine a light on your business.

There is no need to hire an expensive PR agency or invest in ineffective advertising.

Join us in this online Media Coverage Workshop and transform your business before the year is out.

Join us at the Media Coverage Workshop


Tuesday 06 November
9.30am – 2.30pm BST


Only 10 places now available!

All sessions recorded if you can’t make it live