What Baroness Michelle Mone OBE can teach us about PR

PR isn't rocket science. The well-known entrepreneur, Michelle Mone, left school aged 15 with no qualifications or marketing experience and yet is one of the best publicists in the world. Recently I devoured the autobiography of Baroness Mone OBE within two days. I...

3 emails you need to get in all your local media in 5 minutes

When you're looking to raise your profile it's easy to think you need big name media to feature you but it's important not to overlook the potential in local media coverage too. Think about it, what are you trying to promote? Do you need local customers to visit your...

Why you need to be a brochure for your business

We've all been there. We type 'how to market my business' into Google and hope (read: pray) it has the answer. Well, I'm going to show you one of the BEST-kept marketing secrets that you probably won't find from the search engines. Ready? One of the best...

How to create your Personal Brand

Our personal brand is all about how we market our business and ourselves. It's an ongoing process but certainly an essential part of your marketing as it will help you establish your credibility in the mind of your ideal clients, the media, potential...

6 marketing lessons for introverted business leaders

Would you love more customers but the thought of putting yourself out there and promoting your business makes you feel uncomfortable? I believe you can embrace any personality type to create incredible marketing for introverts. Introverts apparently make...

How to leverage attending and speaking at events

Whether you're attending a conference, exhibition, training day or have an event speaking gig coming up, events are an incredible way to become noticed with your audience and your ideal clients. Even if you're attending as a guest, showing the world your...