How to build a high-end brand using PR

I truly believe in the power of PR and how it can make you and your business into something beyond anything you ever dreamed. PR has been proved to be 90% more effective than advertising and it's the easiest way for a business of any size to get right in front of...

How to get 2 million organic views on your Facebook post

Word on the street is you have to invest money into getting your brand noticed. For years, even with the advances in social media advertising, I believe strongly this is not the case. One of my favourite websites, Day Out With The Kids, proved this with an...

What Baroness Michelle Mone OBE can teach us about PR

PR isn't rocket science. The well-known entrepreneur, Michelle Mone, left school aged 15 with no qualifications or marketing experience and yet is one of the best publicists in the world. Recently I devoured the autobiography of Baroness Mone OBE within two days. I...

3 emails you need to get in all your local media in 5 minutes

When you're looking to raise your profile it's easy to think you need big name media to feature you but it's important not to overlook the potential in local media coverage too. Think about it, what are you trying to promote? Do you need local customers to visit your...

Why you need to be a brochure for your business

We've all been there. We type 'how to market my business' into Google and hope (read: pray) it has the answer. Well, I'm going to show you one of the BEST-kept marketing secrets that you probably won't find from the search engines. Ready? One of the best...

How to create your Personal Brand

Our personal brand is all about how we market our business and ourselves. It's an ongoing process but certainly an essential part of your marketing as it will help you establish your credibility in the mind of your ideal clients, the media, potential...