Should I be paid to be in the media?

I'm all for setting boundaries and not working for free but when it comes to being mentioned in the media, PR is not something you should expect to receive payment for.  Emma Cossey (off of The Freelance Lifestyle) invited me into the #NOFREEWORK Facebook group to ask...

Top 10 publicity hacks to get your business in the media

There's nothing I love more than sharing a little nugget of knowledge around publicity. To help you gain exposure in the media for your business, here are my favourite 10 tips... 1. Get in the media your ideal client consumes The big names are great to...

10 tips for pitching your business to the media

Have you ever seen an 'expert' make a comment on a news story and wonder how on earth they were invited to do that? Is it because they're the best in their field? Of course not. It's because they put themselves out there and usually all it takes is one...

Interview: Editor reveals how to feature in magazines

I was reading recently in The Guardian newspaper that pitching your story ideas to the media is super tough. There are general rules that people need to follow and having run a PR company, I know only too well the challenges pitching brings. The editor of...

The real ROI of PR

PR is the ultimate WOM but can you have a tangible outcome or ROI from it? I say YES and here's why... Most marketers and businesses devote their entire budget to advertising. With advertising, leads and conversions are metrics you can evaluate thus you can see a...

Media Coverage Masterclass

Would you love to be getting your business in the media and right in front of your ideal clients without needing any advertising budget? Introducing... Media Coverage Masterclass with Kerri L Watt Get media coverage, on the radar of journalists and find...