Top 10 publicity hacks to get your business in the media

There's nothing I love more than sharing a little nugget of knowledge around publicity. To help you gain exposure in the media for your business, here are my favourite 10 tips... 1. Get in the media your ideal client consumes The big names are great to...

10 tips for pitching your business to the media

Have you ever seen an 'expert' make a comment on a news story and wonder how on earth they were invited to do that? Is it because they're the best in their field? Of course not. It's because they put themselves out there and usually all it takes is one...

Interview: Editor reveals how to feature in magazines

I was reading recently in The Guardian newspaper that pitching your story ideas to the media is super tough. There are general rules that people need to follow and having run a PR company, I know only too well the challenges pitching brings. The editor of...

The real ROI of PR

PR is the ultimate WOM but can you have a tangible outcome or ROI from it? I say YES and here's why... Most marketers and businesses devote their entire budget to advertising. With advertising, leads and conversions are metrics you can evaluate thus you can see a...

Media Coverage Masterclass

Would you love to be getting your business in the media and right in front of your ideal clients without needing any advertising budget? Introducing... Media Coverage Masterclass with Kerri L Watt Get media coverage, on the radar of journalists and find...

How to build a high-end brand using PR

I truly believe in the power of PR and how it can make you and your business into something beyond anything you ever dreamed. PR has been proved to be 90% more effective than advertising and it's the easiest way for a business of any size to get right in...

How to get 2 million organic views on your Facebook post

Word on the street is you have to invest money into getting your brand noticed. For years, even with the advances in social media advertising, I believe strongly this is not the case. One of my favourite websites, Day Out With The Kids, proved this with an...